Top 5 Photo and Video Apps in Kenya Q4 2024 Performance

In the fourth quarter of 2024, the performance of top photo and video applications on a unified platform in Kenya showcased notable trends. Here's a breakdown of the key metrics for Instagram, CapCut - Video Editor, YouTube, Snapchat, and Google Photos: Backup & Edit.

• Instagram experienced a peak in weekly downloads at 176K in early November, with a consistent decline towards the end of the quarter. Revenue peaked at $2.9K mid-November, while active users grew steadily, reaching over 4.2M by the end of December.

• CapCut - Video Editor saw a significant increase in downloads, culminating in 82.7K in the final week of December. Revenue consistently rose, peaking at $2.9K mid-December. Active users increased sharply, ending the quarter with approximately 1.38M.

• YouTube maintained a strong presence with active users exceeding 21.5M by quarter's end. Weekly downloads remained stable, with a slight peak at 17K in late December. Revenue reached a high of $5.1K in early December.

• Snapchat demonstrated a notable rise in active users, reaching 3.3M by late December. Downloads peaked at nearly 100K in mid-December, while revenue showed a steady increase, ending at $1.4K.

• Google Photos: Backup & Edit had a consistent user base, with active users surpassing 6.2M by the end of the quarter. Downloads remained stable, with a minor peak in early December. Revenue saw a slight increase, peaking at $1.9K in late November.

These insights, sourced from Sensor Tower, highlight the dynamic landscape of photo and video apps in Kenya. For more detailed analytics, visit Sensor Tower.